Stop Guessing. Start Finding Customers
Real learnings, experiments, and breakdowns on how founders actually find customers, what works, what doesn't, and why.
Why Dropbox's Digg Video Was Not About the Video
Drew Houston's screencast got 70,000 signups overnight. But the real lesson from Dropbox's early growth has nothing to do with making great content and everything to do with where you put it.
The Hidden Cost of Cold Outreach Nobody Talks About
Every guide tells you to personalize your cold outreach. Nobody tells you about the hours you will spend just figuring out who to contact. This is the real bottleneck in founder-led sales, and what to do about it.
How Airbnb Got Their First 1,000 Hosts (And What Every B2B Founder Can Learn From It)
Airbnb's early growth story has nothing to do with technology. Brian Chesky knocked on doors, flew to New York, and discovered that finding the right people manually was always the fastest path to growth. Here's the playbook for B2B founders.